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In recent election seasons, campaigns are investing big in a relatively new department: the analytics team. And the 2020 election is no different; in fact, it is perhaps more important than ever before. Now, campaigns can use massive datasets to “micro-target small but influential groups of voters”, and give them an advantage to secure their […]
In the age of coronavirus, data and analytics are of greater importance than ever before. This trend has clearly connected well in the minds of businesses and government, who are turning to analytics to identify efficiencies and insights more than they were before the pandemic, according to a recent survey by Sisense, an analytics provider. […]